Is your website living up to expectations?
Is it driving traffic and revenue for your business?
Are you getting a solid return on your website investment?
If you answered no to any of these questions, read on.
One of the most often overlooked components – yet one of the most critical components – to any successful website strategy is ongoing maintenance. While the initial website project is critical to creating the right foundation, the ongoing maintenance and upkeep is where you’ll really see your website shine. That is where you’ll really start to maximize the return on your investment.
Here are 5 reasons that you should be regularly showing your website some love and giving it the attention that it needs.
Ever go to a business-networking meeting and get a business card from someone? One of the first things people do after they get back to the office is look up the company’s website.
What is the first impression they get?
Is the “Latest News” 2 years old? Is the copyright date in the footer from 3 years ago? Did the “Monthly Special” expire last year?
If you answered yes to any of these questions, then you may be leaving your prospects with a poor first impression of your company and leaving business on the table. It’s time to get your website updated.
On the other hand, if your site is up-to-date, you will be communicating that your company is able to stay on top of things and communicate well, someone whom your prospect can trust.
As they say in marketing, it is easier to keep a customer than to get a new one. What is one of the best ways to do this online? Make sure you are providing relevant, up-to-date information that helps them accomplish their goals. Perhaps this is your monthly newsletter and blog or the latest special offers.
By keeping your site current and informative, you begin to develop a solid trust relationship with your customers and prospects. This trust is hard to gain and easy to lose. Help build their trust by providing the latest and most up-to-date information on your website.
Search engines love fresh content. The more often you update your website, the more often the search engines will visit your site and boost your rankings. And the reverse is true as well. After a site has not been updated in a while, the search engines quit crawling it and your rankings may begin to drop for important keywords.
Not only does showing the search engines that your site has fresh content help to boost your rankings, it also gives you more opportunities to rank for specific keywords.
You can also check out this post from SEO Moz on the Google freshness factor and the importance of keeping your website updated.
If you are using a content management system (and you really should be) or any web-based software, then it is vitally important to keep it updated with the latest security patches and bug fixes. You don’t have to be running an e-commerce site for hackers to want to break into your website. Often times, hackers will break into a website and upload Trojan and malware for use in their other attack schemes.
One of the primary ways hackers gain access to a site is through outdated software. As security patches become available, hackers will try to take advantage of websites that are not pro-active in updating the software on their sites. The last thing you want is for your visitors to get infected by software downloaded from your site. If Google detects malware on your website, they will likewise delist your site until you get it fixed.
The web is ever-growing and changing. New technology is constantly evolving for accessing your content. Is your website keeping up?
There are two common approaches to accommodating new technology. You can make regular but smaller incremental changes over time, or you can do a complete refresh every few years. While a complete refresh is tempting and even sometimes needed, a better and more affordable approach is to make smaller incremental changes over time.
Experience has shown us that updating and adding new content to your website will consistently improve its performance and increase your return on your investment.
Did you know that the idea of the online addressing system was invented back in 1985? 32 years ago, a computer systems company from Cambridge was the first ever to register a domain. Ever since, the domain name has been a crucial part in the website’s branding and SEO. Choosing the right domain name can get some additional benefits for your business and make your website more appealing to new visitors. Currently, there are more than 330.6 million registered domain names and the number is increasing exponentially.
Source :- websitebuilderau.com
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