Author Archive Dhara Shah

Top 5 Reasons to Secure Your Website W/ HTTPS

EVERY website needs basic encryption! HTTPS is the web’s minimum standard. While there was a time when an SSL Certificate was only thought to be necessary for E-Commerce websites and other sites that collected user information – that time is over.

If your online presence is important to the success of your business, then you can only do yourself a disservice by ignoring this rapidly emerging trend. 100% encryption is happening , don’t let your hard earned customers slip to a competitor by not following through on something as simple as obtaining SSL certificate!

Google Gives an SEO Ranking Boost to Sites with Encryption

Back in 2014, Google announced it was going to begin factoring SSL into its ranking algorithm. Websites using SSL/TLS have seen as much as a 5% increase in visibility versus their encrypted counterparts. The importance of SSL/TLS on search engine ranking is only expected to increase as Search Engine push for an HTTPS Everywhere environment.

Browsers are Warning Users When Accessing Sites w/o Encryption

Since 2017, Chrome shows a prominent “Not Secure” warning on sites that do not have an SSL/TLS certificate installed on it. Mozilla and Google announced plans in 2015 to phase out non-secure HTTP. No matter what kind of site you’re running, the chances are high that you would not want potential visitors to be greeted with a warning that the site is unencrypted.

Browsers only Supporting HTTP/2 with Encrypted Sites

HTTP/2 (aka HTTP 2.0) is the first major revision to the outdated HTTP network protocol since the late 90’s. HTTP/2 has been ratified by the IETF(Internet Engineering Task Force) and is now used by 18% of global traffic – a number that’s rapidly climbing. HTTP/2 will make the internet FASTER & SAFER for only those who support HTTPS connections. All the major browsers support HTTP/2 and require that you use SSL to access it. That’s because security is now a top concern on the internet.
Be ready for HTTP/2 when your web hosts make the switch by getting an SSL certificate and moving your site to HTTPS now.No exceptions! Future-proof yourself now.

Gmail Now warning Users When an Email is not Delivered Securely

Gmail has added a new icon that displays if an email is NOT delivered from an SSL /TLS secured server. This goes beyond encrypting all domains and means that getting SSL for your mail server(s) is also extremely important. We’re certain that other email providers will soon be following suit.

Popular Mobile features Only Available on HTTPS

Powerful and very popular mobile features in Chrome are now only available over encrypted connections. These important mobile features can only be used if you have an SSL certificate installed :
  • Geolocation (Since Chrome 50 Update)
  • Device Motion Orientation
  • Full Screen
  • Access to Microphone & Camera
  • Encrypted Media Extension (DRM)
  • Brotli Compression

Purchase an SSL certificate now to Encrypt your Website

Besides keeping up with the web’s new minimum standards, SSL certificates provide many additional benefits that will aide in the success of your website:
  • Boost customer confidence & trust (maximize this with an EV SSL certificate)
  • Faster page load speeds with the latest web technologies
  • Protect Information with encrypted data transmissions
  • Reduce shopping cart abondment
  • Look Professional
  • Invest in Premium SSL to achieve maximum Return on Investment (ROI)
  • Boast SEO rankings on Google
  • Align yourself with the most visited sites on web
  • Authenticate your business and show that you are who you say you are (OV & EV)
  • Display Website Security or Trust Seals on your site to showcase your security
  • Get peace-of-mind with substantial warranties in case of product failure
  • Increase website conversions
  • Activate HTTPS & Padlock in the address bar within the browser
  • Showcase your trusted third-party verified business in the address bar

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5 Reasons To Keep Your Website Updated & Maintained

Is your website living up to expectations?

Is it driving traffic and revenue for your business?

Are you getting a solid return on your website investment?

If you answered no to any of these questions, read on.


One of the most often overlooked components – yet one of the most critical components – to any successful website strategy is ongoing maintenance. While the initial website project is critical to creating the right foundation, the ongoing maintenance and upkeep is where you’ll really see your website shine. That is where you’ll really start to maximize the return on your investment.


Here are 5 reasons that you should be regularly showing your website some love and giving it the attention that it needs.

1. Make the right impression for your business

Ever go to a business-networking meeting and get a business card from someone? One of the first things people do after they get back to the office is look up the company’s website.

What is the first impression they get?

Is the “Latest News” 2 years old? Is the copyright date in the footer from 3 years ago? Did the “Monthly Special” expire last year?

If you answered yes to any of these questions, then you may be leaving your prospects with a poor first impression of your company and leaving business on the table. It’s time to get your website updated.

On the other hand, if your site is up-to-date, you will be communicating that your company is able to stay on top of things and communicate well, someone whom your prospect can trust.

2. Give Your Visitors a Reason To Come Back

As they say in marketing, it is easier to keep a customer than to get a new one. What is one of the best ways to do this online? Make sure you are providing relevant, up-to-date information that helps them accomplish their goals. Perhaps this is your monthly newsletter and blog or the latest special offers.

By keeping your site current and informative, you begin to develop a solid trust relationship with your customers and prospects. This trust is hard to gain and easy to lose. Help build their trust by providing the latest and most up-to-date information on your website.

3. Boost your Search Engine Ranking and Drive More Traffic

Search engines love fresh content. The more often you update your website, the more often the search engines will visit your site and boost your rankings. And the reverse is true as well. After a site has not been updated in a while, the search engines quit crawling it and your rankings may begin to drop for important keywords.

Not only does showing the search engines that your site has fresh content help to boost your rankings, it also gives you more opportunities to rank for specific keywords.

You can also check out this post from SEO Moz on the Google freshness factor and the importance of keeping your website updated.

4. Keep Your Site Up-To-Date with the Latest Security Patches and Bug Fixes

If you are using a content management system (and you really should be) or any web-based software, then it is vitally important to keep it updated with the latest security patches and bug fixes. You don’t have to be running an e-commerce site for hackers to want to break into your website. Often times, hackers will break into a website and upload Trojan and malware for use in their other attack schemes.

One of the primary ways hackers gain access to a site is through outdated software. As security patches become available, hackers will try to take advantage of websites that are not pro-active in updating the software on their sites. The last thing you want is for your visitors to get infected by software downloaded from your site. If Google detects malware on your website, they will likewise delist your site until you get it fixed.

5. Your Website Needs to Grow and Evolve to keep up with Current Technology…

The web is ever-growing and changing. New technology is constantly evolving for accessing your content. Is your website keeping up?

There are two common approaches to accommodating new technology. You can make regular but smaller incremental changes over time, or you can do a complete refresh every few years. While a complete refresh is tempting and even sometimes needed, a better and more affordable approach is to make smaller incremental changes over time.


Experience has shown us that updating and adding new content to your website will consistently improve its performance and increase your return on your investment.


  1. Make the right impression
  2. Keep your visitors coming back
  3. Boost your search engine traffic
  4. Protect your visitors from the bad guys
  5. Keep up with technology changes

Show your website some love and it will love you back!

51 Amazing Facts You Probably Don’t Know About WordPress


Courtesy of: The Website Group

101 Fascinating Facts You Didn’t Know About Domain Names

Did you know that the idea of the online addressing system was invented back in 1985? 32 years ago, a computer systems company from Cambridge was the first ever to register a domain. Ever since, the domain name has been a crucial part in the website’s branding and SEO. Choosing the right domain name can get some additional benefits for your business and make your website more appealing to new visitors. Currently, there are more than 330.6 million registered domain names and the number is increasing exponentially.

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Courtesy of: The Website Group

The Success Story of The Biggest Online Payment System {PayPal}

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16 SEO FAQs We Still Struggle to Understand (Infographic)

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How to Perform Mobile-Friendly SEO in 2017: Mobile Ranking Factors [Infographic]

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Does Your Business Need Progressive Web App? [Infographic] –

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