A website is must for any business to have a complete online presence. Having a website creates trust in your potential customers. Even for a small business, a website can create wonders for their business.
However, creating website is not an easy task. How do you make sure that the time, money and energy you put in to the website brings the results you want from your website?
Here are 9 things you should know before you start building a website :
1. Domain Name
The first Step to start building your website is choosing a domain name. It’s your identity.
You will need to pay a certain fee to register your domain name. However, simply registering a domain name doesn’t mean you will get a website. It’s just registering a business name.
The domain name must be short, easy and memorable. In addition, branding strategy should also be applied while choosing a domain. In other words, your domain name should represent your brand. However, you should be careful not to violate any copyrights with your domain name as you don’t want to be on the bad side of the law.
2. Target Audience
When you design your web page, you do so with a specific group of users in your mind. You must appeal to those users’ wants and needs to have a popular website. Otherwise, your website will be just another website in a world of millions of websites.
3. Social Media Integration
Social media sites such as Twitter, Facebook, Instagram and many others have millions of users, which will provide a great platform to market your website.
If you are thinking of building your website, you should make sure that your website has an option to share the contents of your website in social media.
Security is the biggest concern in the 21st century, even more so for the Internet. Technological advancements have led to different malwares, viruses and many malicious applications compromising the website integrity. Add the threat of hackers and you have your hands full.
To be more specific, if you are into e-commerce and require sensitive information such as personal information and credit card numbers of your clients, you need to ensure the security of your website.
These threats should be assessed in the beginning of webpage designing. Webpages must have SSL certificates and security checks must be conducted regularly.
You have a website with phenomenal design, interesting content and fast-loading speed. Great, but what good will it do if it has no viewers or just a few users? Therefore, search engine optimization (SEO) is one of the most important part of webpage development. It will make sure that the targeted user will be able to access it.
Hence, it is crucial to have a clean and SEO friendly code. For this, you can use certain CMS services. While some CMS services require you to have a technical knowledge in coding, some services like WordPress require little technical knowledge.
Compatibility is one of the important aspects of a website. A website page must be able to run in any browser from Firefox, Safari to Internet Explorer. Even the older browsers must not be exempt from reaching this webpage. If it doesn’t, we will lose a large number of a customers, which will be very detrimental to the webpage in its infancy.
Moreover, the site should be supported on mobile devices as well. According to one study, 95 percent of mobile users actually use their mobile devices for online searching rather than their computer or laptop. This means a large chunk of your webpage viewers will be mobile users. Hence, webpage must be supported in all types of devices and across all the browsers.
How your website looks is an essential thing to consider if you want it to stand out. Since it is the basic element to attract or distract the user, it is one of the important things to keep in mind before building the design.
For instance, if a design of any webpage is eye catching, users will be more likely to spend their time surfing for the content in a page. Good design also affects SEO of a webpage.
If a site has a very slow loading rate, people are not going to wait unless it is a must. Since there are many webpages to choose from, there is no alternative for good hosting.
In addition to that, poor hosting is bad for the search engine ranking of a webpage. You should test your website and resolve hosting issues prior to the official release of your website.
If you are thinking of building a website, let’s be clear that there is no substitute for good navigation. If a customer finds it difficult to navigate your page, they are going to lose interest and may never access it twice.
For a good navigable site, you can use dropdown in navigation menu. This will ensure, there is no confusion for a client while viewing your webpage.