Why Website Speed Matters

Your Website or Landing Page Speed is one of the main factors that can affect your SEO and overall User Experience.

Website visitors are  impatient lot. A time of 2 seconds to a load a page will mean that at least 10% of your visitors will give up and go away – probably never to return again. More time to load will loose you even more percentage of visitors.

A slow page can also cost you visibility. It affects your position on search too.

Let’s see in detail how your slow load time can affect your website.

How Does Site Load Time affects SEO?

User Experience

Over 55 percent of mobile users leave a website if it takes more than three seconds to load!

Slow Loading of website ruin visitor’s user experience (UX) and is enough to make them go away.

Your homepage is the gateway to the rest of your website. If the homepage loads slowly, people won’t stick around to visit other pages, and you won’t be able to convert your visitors into customers.

Search Engine Optimization

Search engines like Google use speed as a ranking factor when awarding ranks on both mobile and desktop.

A website with faster loading speeds earns a higher page rank. 

Even if you have fresh content and use rich keywords in header , sub headers and content properly, your site would still rank lower, if it is heavy and loads slower.

How To Measure a your Website Speed?

There are many tools available that can help you find your website’s load time. I recommend using Google’s PageSpeed Insights tool. Once you land here, enter your URL in the box and click on “Analyze.” PageSpeed will start analyzing the link and generate relevant results.

At the top of the result page, you will get the overall result. The result is marked either with green, yellow or red. The results are as follows: green (90-100), yellow (50-89) and red (0-49). 

More detailed analysis and problem areas are also listed. Google gives suggestions that can help you improve the page speed manifolds. 

A faster website is a win-win as it impacts revenue greatly, thanks to more conversions and hits. Not to forget how higher page speed positively impacts social media: People only share and engage with content that loads lightning-fast, and anything slower than 2-3 seconds is going to make readers impatient.

Why Website Speed Matters

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